REI’s Experiences Program is Over: Here’s Why and Your Best Alternative

By Cap Puckhaber, Reno, Nevada

I’m Cap Puckhaber, a marketing professional, amateur investor, blogger and outdoor enthusiast. Today we’ll break down why REI recently ended its popular Experiences program.

Why REI’s Decision Matters

In a surprising move, REI announced it is ending its Experiences Program. This program offered guided outdoor trips and adventure excursions. For many outdoor fans, this was a big loss. It provided a unique and accessible way to explore nature with expert guides. This is especially true for those seeking hands-on outdoor experiences.

So, what was the REI Experiences Program? Why is it ending? What options remain for people who want to create their own outdoor adventures? This is a key question for those who are inexperienced.

What Was the REI Experiences Program?

The REI Experiences Program was a long-running part of REI’s mission. It helped people get outside and enjoy nature for decades. The program offered many outdoor trips. These included hiking, backpacking, kayaking, and climbing. It even offered international excursions.

The program was designed for all skill levels. It welcomed beginners and seasoned adventurers alike. The main goal was to make outdoor exploration more accessible. It provided guided trips and expert outdoor instructors. Participants could learn new skills and discover new places.

Trips were available in various price ranges and locations. These ranged from short weekend hikes to multi-day wilderness trips. The program was an attractive option. It offered convenience and education. This was great for those without the expertise or equipment for such adventures.

Why Is REI Ending the Program?

REI’s decision comes amid broader shifts in company strategy. The core reason, however, is financial.

An Unprofitable Business Model

The company’s CEO was clear about the change. The Experiences division was losing millions of dollars each year. It served less than 0.4% of all co-op customers. Even in its best year, the program did not generate a profit.

The company stated it could no longer subsidize the program. REI must now focus on its core retail business. The goal is to return the entire co-op to sustainable, profitable growth.

A Shift in Outdoor Habits

The pandemic also played a major role. While COVID-19 boosted overall outdoor participation, it changed how people engaged. The trend shifted away from structured group trips. More people began seeking solo, local, and self-guided activities.

This shift hurt the business model for resource-heavy guided programs. Running these trips requires significant logistics and staffing, which operates on thin margins. This, combined with high competition, made the division financially unsustainable.

What Can People Do Now for Outdoor Adventures?

The end of REI’s program is not the end of guided adventures. Outdoor enthusiasts still have many options. This is true even for beginners new to outdoor activities. They can explore the outdoors safely and effectively.

Find Other Guided Trips

Many other companies specialize in adventure travel. They also offer outdoor education. Brands like Backroads, Wildland Trekking, and OARS are great alternatives. They offer a wide range of trips. These include beginner-friendly hikes and challenging expeditions.

Take Local Classes

Beginners can find classes and workshops to gain outdoor skills. Local outdoor retailers often host clinics. Check stores like Patagonia or local gear shops. They teach topics like wilderness survival, navigation, and choosing the right gear. You can also look into nonprofits. Groups like Leave No Trace teach responsible outdoor skills.

Go Self-Guided with Tech

Technology is a great help for a self-guided experience. Apps like AllTrails provide detailed trail information, reviews, and maps. Websites like Hipcamp help you find campsites, cabins, and other unique lodging.

Overcoming Barriers and Finding Community

Let’s be honest: the outdoors can feel exclusive. Many people face real barriers. These include the high cost of gear, lack of transportation, or not knowing where to start. For many, there’s also the feeling of “not belonging.”

The good news is that many groups are working to fix this. They offer free events, gear libraries, and a welcoming space. Joining a club is a great way to gain skills and meet people. Look for local chapters of groups like Outdoor Afro or Women Who Hike. These communities focus on building connection and breaking down those barriers.

Conclusion

The end of REI’s Experiences Program marks a big shift. It reflects a changing company and changing consumer habits. However, plenty of options are still available for those looking for guided experiences. You can find other travel companies, local classes, and great digital resources.

The world of outdoor adventure continues to offer endless opportunities. This applies to seasoned explorers and beginners alike. It’s all about finding the right path—and the right community—for you.

Frequently Asked Questions (FAQ)

Why did REI really end its Experiences Program?

The primary reason was financial. The program was unprofitable, losing millions of dollars each year. According to REI’s CEO, it served less than 0.4% of co-op members and was being subsidized by the retail side of the business. The company decided to focus on its core (and profitable) retail operations.

What is REI offering instead of guided trips?

REI is not offering a direct replacement for its adventure travel program. Instead, it is refocusing on its core retail business and supporting local communities. This includes continuing to offer in-store classes, workshops, and free community events at many of its locations.

The outdoors seems expensive. How can I start hiking on a budget?

This is a major barrier for many, but you don’t need expensive gear to start.

• Use what you have: For a simple day hike, a school backpack, comfortable sneakers, a t-shirt (ideally not cotton), and a reusable water bottle are all you need.
• Borrow or Rent: Ask a friend to borrow their daypack or hiking poles. Many gear shops, including some REI locations, rent essential gear like tents, backpacks, and sleeping bags.
• Buy Used: Check out REI’s Re/Supply (used gear) section, local gear consignment shops, or online marketplaces.
• Stay Local: Start with local parks or state trails to save on travel and permit costs.

I feel intimidated or unwelcome in outdoor spaces. How can I find a group?

You are not alone in feeling this way. Many people find traditional outdoor culture to be exclusive. The best way to start is by finding a community. Look for local chapters of inclusive groups specifically created to be welcoming, such as Outdoor Afro, Women Who Hike, or Latino Outdoors. These organizations host group events for all skill levels.

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About the author

Cap Puckhaber is a marketing strategist, finance writer, and outdoor enthusiast. He writes across CapPuckhaber.com, TheHikingAdventures.com, SimpleFinanceBlog.com, and BlackDiamondMarketingSolutions.com. Follow him for honest, real-world advice backed by 20+ years of experience.